Number of entrepreneurs active in D2C sales in Russia 2017-2020

Published by A. Melkadze, Aug 1, 2022
In 2020, over 4.6 million entrepreneurs were active in direct-to-consumer (D2C) sales in Russia. That constituted an increase compared to the year earlier, when the figure stood at 4.42 million. The highest number of D2C entrepreneurs in the country was recorded in 2017, at nearly 5.1 million individuals.

Individuals active in direct-to-consumer (D2C) selling in Russia from 2017 to 2020 (in millions)

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Source

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Release date

July 2021

Region

Russia

Survey time period

2017 to 2020

Supplementary notes

The source defines individuals active in direct selling as "entrepreneurs building their own business (typically devoting more than 30 hours/week to direct selling activities), or part-time entrepreneurs earning additional income (typically devoting less than 30 hours/week to their direct selling activities). Others may have joined primarily to purchase favorite products at a discount price."

The statistic has been compiled from several reports by the source.

Figures have been rounded.

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