Popular online shopping product categories in Japan 2021, by gender

Published by C. Diep, Jan 13, 2022
As revealed in a survey conducted in September 2021 in Japan, consumer electronics like household appliances, computer, and digital appliances were more likely ordered online by men. While 61 percent of male respondents have ordered PCs and peripheral devices online before, only around 33 percent of female respondents have purchased products in the same product category.
The largest gap between men and women can be observed in cosmetic products, with a more than 40 percent difference.

Most popular product categories in online shopping in Japan as of September 2021, by gender

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

October 2021

Region

Japan

Survey time period

September 16 to 22, 2021

Number of respondents

3,662*

Age group

20 years and older

Special properties

respondents who have shopped online; multiple answers allowed

Method of interview

Online survey

Supplementary notes

*1.834 male and 1,828 female respondents.

Original question: "What products have you purchased via online shopping?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Online shopping behavior in Japan "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Online shopping behavior in Japan

Overview

5

Device usage

5

Platform usage

4

Shopping categories

5

Purchase decision

4

Customer satisfaction

4

Online payment

4

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in AustraliaE-commerce worldwideAmazoneBay Inc.Internet in Australia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.