Popular online shopping product categories in Japan 2021, by gender

Published by C. Diep, Jan 13, 2022
As revealed in a survey conducted in September 2021 in Japan, consumer electronics like household appliances, computer, and digital appliances were more likely ordered online by men. While 61 percent of male respondents have ordered PCs and peripheral devices online before, only around 33 percent of female respondents have purchased products in the same product category.
The largest gap between men and women can be observed in cosmetic products, with a more than 40 percent difference.

Most popular product categories in online shopping in Japan as of September 2021, by gender

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Release date

October 2021

Region

Japan

Survey time period

September 16 to 22, 2021

Number of respondents

3,662*

Age group

20 years and older

Special properties

respondents who have shopped online; multiple answers allowed

Method of interview

Online survey

Supplementary notes

*1.834 male and 1,828 female respondents.

Original question: "What products have you purchased via online shopping?"

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Overview

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Platform usage

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Consumer satisfaction

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Online payment

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Household spending

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