Number of entrepreneurs active in D2C sales in Lithuania 2017-2023

Published by Statista Research Department, Dec 1, 2024

The number of entrepreneurs active in direct-to-consumer (D2C) sales in Lithuania decreased in 2023. Over the period observed, the figure peaked in 2021 at 87,400.

Individuals active in direct-to-consumer (D2C) selling in Lithuania from 2017 to 2023 (in 1,000s)

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Source

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Release date

August 2024

Region

Lithuania

Survey time period

2017 to 2023

Supplementary notes

The source defines individuals active in direct selling as "entrepreneurs building their own business (typically devoting more than 30 hours/week to direct selling activities), or part-time entrepreneurs earning additional income (typically devoting less than 30 hours/week to their direct selling activities). Others may have joined primarily to purchase favorite products at a discount price."

The statistic has been compiled from several reports by the source.

Figures have been rounded.

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