Number of entrepreneurs active in D2C sales in Estonia 2017-2021

Published by Statista Research Department, Oct 2, 2023
The number of entrepreneurs working in direct-to-consumer (D2) sales in Estonia fluctuated over the period observed. In 2021, the figure stood at 42.9 thousand entrepreneurs, a slight increase from the year earlier.

Individuals active in direct-to-consumer (D2C) selling in Estonia from 2017 to 2021 (in 1,000s)

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Source

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Release date

July 2022

Region

Estonia

Survey time period

2017 to 2021

Supplementary notes

The source defines individuals active in direct selling as "entrepreneurs building their own business (typically devoting more than 30 hours/week to direct selling activities), or part-time entrepreneurs earning additional income (typically devoting less than 30 hours/week to their direct selling activities). Others may have joined primarily to purchase favorite products at a discount price."

The statistic has been compiled from several reports by the source.

Figures have been rounded.

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