Products online shoppers have purchased in Japan 2024

Published by C. Diep, Feb 26, 2024

Fashion items were the most bought consumer goods bought online in the last year in Japan, as revealed in a survey conducted between January and February 2024. Around 73 percent of surveyed online shoppers stated that they have bought apparel and accessories through e-commerce channels in 2023.

Product categories online shoppers have purchased in the last year in Japan as of 2024

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Release date

February 2024

Region

Japan

Survey time period

January 29 to February 5, 2024

Number of respondents

1,279 respondents

Age group

15-69 years

Special properties

respondents who have shopped online in the past year; multiple answers allowed

Method of interview

Online survey

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Statistics on " Online shopping behavior in Japan "

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Other statistics that may interest you Online shopping behavior in Japan

Overview

5

Device usage

5

Platform usage

4

Shopping categories

5

Purchase decision

4

Customer satisfaction

4

Online payment

4

Further related statistics

10

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Topics

Digital shopping behavior in JapanInternet usage in JapanSecondhand goods and reuse in JapanMobile commerce in JapanE-commerce in Japan
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