Online shopping intention in selected countries worldwide on Black Friday 2022

Published by
Stephanie Chevalier,
Sep 4, 2024
In 2022, around six in ten German consumers intended to do most of their Black Friday shopping online. In the U.S. and the UK, 58 percent of respondents said they planned to do the same. In contrast, among the 17 countries included in the study, Austrians were the least likely to conduct most of their shopping on digital channels on this sales event.

Consumers who intended to do most of their Black Friday shopping online worldwide in 2022, by country

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Sources

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Release date

November 2022

Region

Worldwide

Survey time period

October and November 2022

Number of respondents

17,390 respondents

Age group

18 to 76 years

Supplementary notes

The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390, and a minimum of 1,000 respondents for each country was included.

Date of release is date of access.

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