In 2022, around six in ten German consumers intended to do most of their Black Friday shopping online. In the U.S. and the UK, 58 percent of respondents said they planned to do the same. In contrast, among the 17 countries included in the study, Austrians were the least likely to conduct most of their shopping on digital channels on this sales event.
Consumers who intended to do most of their Black Friday shopping online worldwide in 2022, by country
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The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390, and a minimum of 1,000 respondents for each country was included.
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Klarna. (November 24, 2022). Consumers who intended to do most of their Black Friday shopping online worldwide in 2022, by country [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1280199/black-friday-online-shopping-intention-worldwide/
Klarna. "Consumers who intended to do most of their Black Friday shopping online worldwide in 2022, by country." Chart. November 24, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1280199/black-friday-online-shopping-intention-worldwide/
Klarna. (2022). Consumers who intended to do most of their Black Friday shopping online worldwide in 2022, by country. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1280199/black-friday-online-shopping-intention-worldwide/
Klarna. "Consumers Who Intended to Do Most of Their Black Friday Shopping Online Worldwide in 2022, by Country." Statista, Statista Inc., 24 Nov 2022, https://www.statista.com/statistics/1280199/black-friday-online-shopping-intention-worldwide/
Klarna, Consumers who intended to do most of their Black Friday shopping online worldwide in 2022, by country Statista, https://www.statista.com/statistics/1280199/black-friday-online-shopping-intention-worldwide/ (last visited August 25, 2024)
Consumers who intended to do most of their Black Friday shopping online worldwide in 2022, by country [Graph], Klarna, November 24, 2022. [Online]. Available: https://www.statista.com/statistics/1280199/black-friday-online-shopping-intention-worldwide/