In a survey conducted in France in 2021, more than half (53 percent) of male-identified consumers with plans to shop on Black Friday stated their intention to carry out this activity exclusively online, compared to 44 percent of women. Both hybrid (i.e. online and in-store) and in-store-only shopping were more popular among female than male shoppers.
Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel
Characteristic
Online only
Online and in-store
In-store only
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bonial. (November 10, 2021). Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/
Bonial. "Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel." Chart. November 10, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/
Bonial. (2021). Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/
Bonial. "Distribution of Consumers Planning to Shop on Black Friday in France in 2021, by Gender and Purchase Channel." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/
Bonial, Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel Statista, https://www.statista.com/statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/ (last visited August 25, 2024)
Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel [Graph], Bonial, November 10, 2021. [Online]. Available: https://www.statista.com/statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/