In a survey conducted in France in 2021, more than half (53 percent) of male-identified consumers with plans to shop on Black Friday stated their intention to carry out this activity exclusively online, compared to 44 percent of women. Both hybrid (i.e. online and in-store) and in-store-only shopping were more popular among female than male shoppers.
Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel
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Bonial. (November 10, 2021). Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/
Bonial. "Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel." Chart. November 10, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/
Bonial. (2021). Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/
Bonial. "Distribution of Consumers Planning to Shop on Black Friday in France in 2021, by Gender and Purchase Channel." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/
Bonial, Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel Statista, https://www.statista.com/statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/ (last visited December 21, 2024)
Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel [Graph], Bonial, November 10, 2021. [Online]. Available: https://www.statista.com/statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/
