The majority of Japanese consumers shopped online at least once a month as revealed in a survey conducted in June 2023. A comparison between male and female shoppers showed that the frequency of online shopping activities was similar, as around 45 percent of male and female respondents made online purchases several times a month. Among respondents who did not use shopping websites, the share was slightly higher for men with 11.5 percent compared to a 8.3 percent share of women.
Frequency of shopping online in Japan as of June 2023, by gender
Characteristic
Several times a week
Once a week
Two to three times a month
Once a month
Once every few months
Once a year or less
I do not shop online
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Appliv Topics. (June 20, 2023). Frequency of shopping online in Japan as of June 2023, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1280157/japan-online-shopping-frequency-by-gender/
Appliv Topics. "Frequency of shopping online in Japan as of June 2023, by gender." Chart. June 20, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1280157/japan-online-shopping-frequency-by-gender/
Appliv Topics. (2023). Frequency of shopping online in Japan as of June 2023, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1280157/japan-online-shopping-frequency-by-gender/
Appliv Topics. "Frequency of Shopping Online in Japan as of June 2023, by Gender." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1280157/japan-online-shopping-frequency-by-gender/
Appliv Topics, Frequency of shopping online in Japan as of June 2023, by gender Statista, https://www.statista.com/statistics/1280157/japan-online-shopping-frequency-by-gender/ (last visited July 22, 2024)
Frequency of shopping online in Japan as of June 2023, by gender [Graph], Appliv Topics, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1280157/japan-online-shopping-frequency-by-gender/