Frequency of online shopping in Japan 2024

Published by C. Diep, Aug 28, 2024

The majority of Japanese consumers shopped online at least once a month, as revealed in a survey conducted in 2024. While over 28 percent of respondents used online shopping and e-commerce websites two to three times a month, 2.4 percent would make use of these platforms almost daily.

Frequency of shopping online in Japan as of March 2024

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Release date

July 2024

Region

Japan

Survey time period

February 28 to March 1, 2024

Number of respondents

1,675 respondents

Age group

10-79 years

Method of interview

Online survey

Supplementary notes

Original question: "How often do you usually use online shopping and e-commerce sites?"

Figures may not add up to 100 percent due to rounding by the source.

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Statistics on " Online shopping behavior in Japan "

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Overview

5

Device usage

5

Platform usage

4

Shopping categories

5

Purchase decision

4

Customer satisfaction

4

Online payment

4

Further related statistics

10

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Topics

Digital shopping behavior in JapanInternet usage in JapanSecondhand goods and reuse in JapanMobile commerce in JapanE-commerce in Japan
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