Familiarity with online shopping in Japan 2021

Published by C. Diep, Jan 7, 2022
The majority of Japanese consumers have bought goods online before as revealed in a survey conducted in September 2021. While almost 90 percent of experienced online shoppers intended to continue using online shopping services, about 6.6 percent of inexperienced respondents did not intend to try online purchases.

Share of consumers who have shopped online in Japan as of September 2021

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Sources

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Release date

October 2021

Region

Japan

Survey time period

September 16 to 22, 2021

Number of respondents

4,000 respondents

Age group

20 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Have you done online shopping before?"
Figures may not add up to 100 percent due to rounding by the source.

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Online payment

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