In the period between 1 September 2020 till 31 August 2021, the consideration score of State Bank of India was 46.2. This was followed by HDFC bank with a consideration score of just under 35. Consideration score measures the conversion of customers from "aware of the brand" to "would consider the brand if looking for one".
Consideration score of banks in India from 1 September 2020 to 31 August 2021
The considerations score measures which brands are most successful at converting aware customers into ones that would consider the brand when next in market.
To identify aware audience, YouGov asked,
"which of the following brands have you ever heard of? Please select all that apply"
The follow up question is about consideration,
"When you are in the market next to use a product or service from a financial services brand, which of the following would you consider?"
All scores have been rounded to a single decimal place
All brands that were tracked for at least six months have been included in the rankings
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YouGov India. (November 8, 2021). Consideration score of banks in India from 1 September 2020 to 31 August 2021 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1280015/india-consideration-score-of-banks/
YouGov India. "Consideration score of banks in India from 1 September 2020 to 31 August 2021." Chart. November 8, 2021. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1280015/india-consideration-score-of-banks/
YouGov India. (2021). Consideration score of banks in India from 1 September 2020 to 31 August 2021. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1280015/india-consideration-score-of-banks/
YouGov India. "Consideration Score of Banks in India from 1 September 2020 to 31 August 2021." Statista, Statista Inc., 8 Nov 2021, https://www.statista.com/statistics/1280015/india-consideration-score-of-banks/
YouGov India, Consideration score of banks in India from 1 September 2020 to 31 August 2021 Statista, https://www.statista.com/statistics/1280015/india-consideration-score-of-banks/ (last visited January 04, 2025)
Consideration score of banks in India from 1 September 2020 to 31 August 2021 [Graph], YouGov India, November 8, 2021. [Online]. Available: https://www.statista.com/statistics/1280015/india-consideration-score-of-banks/
