Indian banks and their consideration score Sep 2020 to Aug 2021

Published by Statista Research Department, Nov 20, 2023
In the period between 1 September 2020 till 31 August 2021, the consideration score of State Bank of India was 46.2. This was followed by HDFC bank with a consideration score of just under 35. Consideration score measures the conversion of customers from "aware of the brand" to "would consider the brand if looking for one".

Consideration score of banks in India from 1 September 2020 to 31 August 2021

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Release date

November 2021

Region

India

Survey time period

1 September 2020 to 31 August 2021

Special properties

respondents aware of bank brands

Supplementary notes

The considerations score measures which brands are most successful at converting aware customers into ones that would consider the brand when next in market.

To identify aware audience, YouGov asked,

"which of the following brands have you ever heard of? Please select all that apply"

The follow up question is about consideration,

"When you are in the market next to use a product or service from a financial services brand, which of the following would you consider?"

All scores have been rounded to a single decimal place

All brands that were tracked for at least six months have been included in the rankings

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