Bulgaria: entrepreneurs active in D2C sales 2023| Statista

The number of entrepreneurs working in direct-to-consumer (D2C) sales in Bulgaria fluctuated over the period under consideration. In 2023, the figure stood at

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individuals, having decreased from the previous year. The highest number of entrepreneurs was recorded in 2018, at

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Individuals active in direct-to-consumer (D2C) selling in Bulgaria from 2017 to 2023 (in 1,000s)

Characteristic	Number of individuals in thousands
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Release date

August 2024

More information

Region

Bulgaria

Survey time period

2017 to 2023

Supplementary notes

The source defines individuals active in direct selling as "entrepreneurs building their own business (typically devoting more than 30 hours/week to direct selling activities), or part-time entrepreneurs earning additional income (typically devoting less than 30 hours/week to their direct selling activities). Others may have joined primarily to purchase favorite products at a discount price."

The statistic has been compiled from several reports by the source.

Figures have been rounded.

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