In 2022, Elisa – a telecommunications company – was the strongest Finnish brand, with a Brand Strength Index score of 85.6. Followed by Osuuspankki , a financial company consisting of around 180 cooperative banks and their central organization, and DNA, a telecommunications group that provides voice, data and TV services.
Strongest Finnish brands in 2022, by Brand Strength Index
The source provides the following information about the methodology: "Brand Strength is the efficacy of a brand’s performance on intangible measures, relative to its competitors. In order to determine the strength of a brand, we look at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. Each brand is assigned a Brand Strength Index (BSI) score out of 100 (...)." For more information, see the source.
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Brand Finance. (April 15, 2022). Strongest Finnish brands in 2022, by Brand Strength Index [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1279934/brand-value-strengh-finland/
Brand Finance. "Strongest Finnish brands in 2022, by Brand Strength Index." Chart. April 15, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1279934/brand-value-strengh-finland/
Brand Finance. (2022). Strongest Finnish brands in 2022, by Brand Strength Index. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1279934/brand-value-strengh-finland/
Brand Finance. "Strongest Finnish Brands in 2022, by Brand Strength Index." Statista, Statista Inc., 15 Apr 2022, https://www.statista.com/statistics/1279934/brand-value-strengh-finland/
Brand Finance, Strongest Finnish brands in 2022, by Brand Strength Index Statista, https://www.statista.com/statistics/1279934/brand-value-strengh-finland/ (last visited January 04, 2025)
Strongest Finnish brands in 2022, by Brand Strength Index [Graph], Brand Finance, April 15, 2022. [Online]. Available: https://www.statista.com/statistics/1279934/brand-value-strengh-finland/
