Strongest Finnish brands 2022

Published by J. Clausnitzer, Oct 18, 2022
In 2022, Elisa – a telecommunications company – was the strongest Finnish brand, with a Brand Strength Index score of 85.6. Followed by Osuuspankki , a financial company consisting of around 180 cooperative banks and their central organization, and DNA, a telecommunications group that provides voice, data and TV services.

Strongest Finnish brands in 2022, by Brand Strength Index

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Source

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Release date

April 2022

Region

Finland

Survey time period

2022

Supplementary notes

The source provides the following information about the methodology:
"Brand Strength is the efficacy of a brand’s performance on intangible measures, relative to its competitors. In order to determine the strength of a brand, we look at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. Each brand is assigned a Brand Strength Index (BSI) score out of 100 (...)." For more information, see the source.

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