Hourly rate for content creators and influencers 2022, by market

According to a survey of content creators conducted in May 2022 in nine global markets, influencers had a higher hourly rate compared to content creators. Influencers in the United Kingdom earned an hourly rate of almost 150 U.S. dollars, approximately 30 percent more than content creators. Creators in the UK were estimated to have an hourly rate of 113.19 U.S. dollars, while content creators in Japan saw an hourly rate of around 40 U.S. dollars. Content creators in Brazil were reported to have an hourly rate of 27 U.S. dollars, while the country's influencers were estimated to have an hourly rate of 35 U.S. dollars.