¹ Figures for OOH/cinema were published as one category until 2019.
² Direct mail included since 2020. Figures from previous years have limited comparability.
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Nielsen. (March 31, 2023). Gross advertising expenditure of HP Deutschland GmbH in Germany from 2017 to 2022 (in 1,000 euros) [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1279751/hp-gross-advertising-expenditure-germany/
Nielsen. "Gross advertising expenditure of HP Deutschland GmbH in Germany from 2017 to 2022 (in 1,000 euros)." Chart. March 31, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1279751/hp-gross-advertising-expenditure-germany/
Nielsen. (2023). Gross advertising expenditure of HP Deutschland GmbH in Germany from 2017 to 2022 (in 1,000 euros). Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1279751/hp-gross-advertising-expenditure-germany/
Nielsen. "Gross Advertising Expenditure of Hp Deutschland Gmbh in Germany from 2017 to 2022 (in 1,000 Euros)." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1279751/hp-gross-advertising-expenditure-germany/
Nielsen, Gross advertising expenditure of HP Deutschland GmbH in Germany from 2017 to 2022 (in 1,000 euros) Statista, https://www.statista.com/statistics/1279751/hp-gross-advertising-expenditure-germany/ (last visited January 04, 2025)
Gross advertising expenditure of HP Deutschland GmbH in Germany from 2017 to 2022 (in 1,000 euros) [Graph], Nielsen, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1279751/hp-gross-advertising-expenditure-germany/