According to a survey of content creators conducted in May 2022 in nine global markets, approximately two in 10 content creators based in Brazil and Australia were also influencers. Influencers usually have a larger user base and a higher reach, with less segmentation among followers. Content creators are identified as users who participate in artistic or creative activities and choose to share them online as social media content on monthly basis. In France, 22 percent of content creators that were Gen Z users were also influencers, namely, they had 5,000 or more followers and earned money from social media. In comparison, only 12 percent of general content creators could define themselves as influencers.
Share of content creators worldwide who are also influencers as of May 2022, by country
Characteristic
Creators
Gen Z creators
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Adobe. (August 25, 2022). Share of content creators worldwide who are also influencers as of May 2022, by country [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1279568/influencers-among-content-creators-by-country/
Adobe. "Share of content creators worldwide who are also influencers as of May 2022, by country." Chart. August 25, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1279568/influencers-among-content-creators-by-country/
Adobe. (2022). Share of content creators worldwide who are also influencers as of May 2022, by country. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1279568/influencers-among-content-creators-by-country/
Adobe. "Share of Content Creators Worldwide Who Are Also Influencers as of May 2022, by Country." Statista, Statista Inc., 25 Aug 2022, https://www.statista.com/statistics/1279568/influencers-among-content-creators-by-country/
Adobe, Share of content creators worldwide who are also influencers as of May 2022, by country Statista, https://www.statista.com/statistics/1279568/influencers-among-content-creators-by-country/ (last visited August 24, 2024)
Share of content creators worldwide who are also influencers as of May 2022, by country [Graph], Adobe, August 25, 2022. [Online]. Available: https://www.statista.com/statistics/1279568/influencers-among-content-creators-by-country/