According to a survey from June 2021 in the U.S., white people accounted for the majority of viewing time of selected AVOD services. To give an example, the time spent of this ethnic group watching the Roku Channel made up 60 percent of the total viewing time of the ad-supported video-on-demand platform. Meanwhile, Hispanics' share of time spent amounted to nine percent.
Distribution of time spent with ad-supported video-on-demand (AVOD) platforms in the United States as of June 2021, by ethnicity
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Nielsen. (August 19, 2021). Distribution of time spent with ad-supported video-on-demand (AVOD) platforms in the United States as of June 2021, by ethnicity [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1279550/avod-platforms-audience-time-spent-by-ethnicity-us/
Nielsen. "Distribution of time spent with ad-supported video-on-demand (AVOD) platforms in the United States as of June 2021, by ethnicity ." Chart. August 19, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1279550/avod-platforms-audience-time-spent-by-ethnicity-us/
Nielsen. (2021). Distribution of time spent with ad-supported video-on-demand (AVOD) platforms in the United States as of June 2021, by ethnicity . Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1279550/avod-platforms-audience-time-spent-by-ethnicity-us/
Nielsen. "Distribution of Time Spent with Ad-supported Video-on-demand (Avod) Platforms in The United States as of June 2021, by Ethnicity ." Statista, Statista Inc., 19 Aug 2021, https://www.statista.com/statistics/1279550/avod-platforms-audience-time-spent-by-ethnicity-us/
Nielsen, Distribution of time spent with ad-supported video-on-demand (AVOD) platforms in the United States as of June 2021, by ethnicity Statista, https://www.statista.com/statistics/1279550/avod-platforms-audience-time-spent-by-ethnicity-us/ (last visited January 08, 2025)
Distribution of time spent with ad-supported video-on-demand (AVOD) platforms in the United States as of June 2021, by ethnicity [Graph], Nielsen, August 19, 2021. [Online]. Available: https://www.statista.com/statistics/1279550/avod-platforms-audience-time-spent-by-ethnicity-us/
