The Ukrainian Instagram channel Sofia_stuzhuk ranked first among popular accounts on that social network in the first half of 2021. Alana_venum was the second-leading Instagram account, having earned 24 points. The ranking is based on both quantitative indicators, such as number of followers, and qualitative ones, such as participation in political campaigns.
Leading Instagram influencers in Ukraine in 1st half 2021, by score*
(in points)
*The ranking of influencers is based on two clusters of factors. The first cluster, quantitative, is calculated using HypeAuditor: "subscribers, audience quality, audience acquisition, and Ukrainian audience share". The second, conditionally holistic and ideological: "participation in political campaigns and advertisements number during the period observed", is monitored through manual research by the team of the Committee on Influenza Marketing IAB Ukraine profiles, and serves as additional information for decision-making.
The date of release is the date of access.
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IAB Ukraine. (December 1, 2021). Leading Instagram influencers in Ukraine in 1st half 2021, by score* (in points) [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1279520/leading-instagram-influencers-ukraine/
IAB Ukraine. "Leading Instagram influencers in Ukraine in 1st half 2021, by score* (in points)." Chart. December 1, 2021. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1279520/leading-instagram-influencers-ukraine/
IAB Ukraine. (2021). Leading Instagram influencers in Ukraine in 1st half 2021, by score* (in points). Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1279520/leading-instagram-influencers-ukraine/
IAB Ukraine. "Leading Instagram Influencers in Ukraine in 1st Half 2021, by Score* (in Points)." Statista, Statista Inc., 1 Dec 2021, https://www.statista.com/statistics/1279520/leading-instagram-influencers-ukraine/
IAB Ukraine, Leading Instagram influencers in Ukraine in 1st half 2021, by score* (in points) Statista, https://www.statista.com/statistics/1279520/leading-instagram-influencers-ukraine/ (last visited December 24, 2024)
Leading Instagram influencers in Ukraine in 1st half 2021, by score* (in points) [Graph], IAB Ukraine, December 1, 2021. [Online]. Available: https://www.statista.com/statistics/1279520/leading-instagram-influencers-ukraine/