Global: mobile advertising spending by format 2023

Concerning the four selected segments, the segment Social Media Advertising Mobile has the largest ad spending with 170.3 billion U.S. dollars. Contrastingly, Banner Advertising Mobile is ranked last, with 115.4 billion U.S. dollars. Their difference, compared to Social Media Advertising Mobile, lies at 54.9 billion U.S. dollars.

Find other insights concerning similar markets and segments, such as a ranking by country regarding ad spending in the video advertising segment of the digital advertising market and a ranking by country regarding ad spending in the banner advertising segment of the digital advertising market.

The Statista Market Insights cover a broad range of additional markets.

Mobile advertising spending worldwide in 2023, by format (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.
Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).
Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed.Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.
Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.
E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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