Almost half of Japanese consumers were unwilling to buy organic food with a higher price range than conventionally-grown products as revealed in a survey conducted by Rakuten Insight in September 2023. While 48 percent of respondents would only buy organic products priced the same as uncertified products, only eight percent did not have a price limit when it comes to organic foods.
Willingness to spend more money on organic food products in Japan as of September 2023
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Share of respondents
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Rakuten Insight. (October 16, 2023). Willingness to spend more money on organic food products in Japan as of September 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1279442/japan-willingness-pay-organic-food-products/
Rakuten Insight. "Willingness to spend more money on organic food products in Japan as of September 2023." Chart. October 16, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1279442/japan-willingness-pay-organic-food-products/
Rakuten Insight. (2023). Willingness to spend more money on organic food products in Japan as of September 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1279442/japan-willingness-pay-organic-food-products/
Rakuten Insight. "Willingness to Spend More Money on Organic Food Products in Japan as of September 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1279442/japan-willingness-pay-organic-food-products/
Rakuten Insight, Willingness to spend more money on organic food products in Japan as of September 2023 Statista, https://www.statista.com/statistics/1279442/japan-willingness-pay-organic-food-products/ (last visited August 25, 2024)
Willingness to spend more money on organic food products in Japan as of September 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1279442/japan-willingness-pay-organic-food-products/