Readiness to pay more for organic food in Japan 2023

Published by C. Diep, Oct 23, 2023
Almost half of Japanese consumers were unwilling to buy organic food with a higher price range than conventionally-grown products as revealed in a survey conducted by Rakuten Insight in September 2023. While 48 percent of respondents would only buy organic products priced the same as uncertified products, only eight percent did not have a price limit when it comes to organic foods.

Willingness to spend more money on organic food products in Japan as of September 2023

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Release date

October 2023

Region

Japan

Survey time period

September 7 to 30, 2023

Number of respondents

635 respondents

Age group

16 years and older

Special properties

consumers buying organic food products; only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "How much would you be willing to pay for organic food?"

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