Japan: frequency of organic food purchases 2023

Around one-third of Japanese consumers rarely bought organic food products as revealed in a survey conducted by Rakuten Insight in September 2023. While only two percent of respondents always purchased organic food, 22 percent stated to never buy certified products.

Frequency of buying organic food in Japan as of September 2023

Characteristic	Share of respondents
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In cooperation with

Rakuten Insight

Release date

October 2023

More information

Region

Japan

Survey time period

September 7 to 30, 2023

Number of respondents

1,036 respondents

Age group

16 years and older

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "How often do you purchase organic food products (e.g. meat, vegetables, milk, juice, chocolates, etc.)?"
Figures may not add up to 100 percent due to rounding by the source.

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