Number of entrepreneurs active in D2C sales in Poland 2017-2023

Published by
Adriana Sas,
Sep 18, 2024

In 2023, over 671 thousand individuals in Poland were working in D2C sales.

Individuals active in direct-to-consumer (D2C) selling in Poland from 2017 to 2023 (in 1,000s)

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Release date

September 2024

Region

Poland

Survey time period

2017 to 2023

Supplementary notes

*Individuals active in direct selling are entrepreneurs building their own business (typically devoting more than 30 hours/week to direct selling activities), or part-time entrepreneurs earning additional income (typically devoting less than 30 hours/week to their direct selling activities). Others may have joined primarily to purchase favorite products at a discount price.

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