Number of entrepreneurs active in D2C sales in the CEE region 2020-2023

Published by
Adriana Sas,
Sep 18, 2024

Among Central and Eastern European countries, Russia recorded the highest number of entrepreneurs in D2C sales in 2023, followed by Poland and Hungary.

Individuals active in direct-to-consumer (D2C) selling in Central and Eastern European countries from 2020 to 2023 (in 1,000s)

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Release date

September 2024

Region

CEE

Survey time period

2020 to 2023

Supplementary notes

*Estimate
**Individuals active in direct selling are entrepreneurs building their own business (typically devoting more than 30 hours/week to direct selling activities), or part-time entrepreneurs earning additional income (typically devoting less than 30 hours/week to their direct selling activities). Others may have joined primarily to purchase favorite products at a discount price.

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