Among Central and Eastern European countries, Russia recorded the highest number of entrepreneurs in D2C sales in 2022, followed by Poland and Ukraine.
Individuals active in direct-to-consumer (D2C) selling in Central and Eastern European countries from 2020 to 2022
(in 1,000s)
Characteristic
2020
2021
2022
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**Individuals active in direct selling are entrepreneurs building their own business (typically devoting more than 30 hours/week to direct selling activities), or part-time entrepreneurs earning additional income (typically devoting less than 30 hours/week to their direct selling activities). Others may have joined primarily to purchase favorite products at a discount price.
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WFDSA. (July 13, 2023). Individuals active in direct-to-consumer (D2C) selling in Central and Eastern European countries from 2020 to 2022 (in 1,000s) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1279324/cee-entrepreneurs-active-in-d2c-sales/
WFDSA. "Individuals active in direct-to-consumer (D2C) selling in Central and Eastern European countries from 2020 to 2022 (in 1,000s)." Chart. July 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1279324/cee-entrepreneurs-active-in-d2c-sales/
WFDSA. (2023). Individuals active in direct-to-consumer (D2C) selling in Central and Eastern European countries from 2020 to 2022 (in 1,000s). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1279324/cee-entrepreneurs-active-in-d2c-sales/
WFDSA. "Individuals Active in Direct-to-consumer (D2c) Selling in Central and Eastern European Countries from 2020 to 2022 (in 1,000s)." Statista, Statista Inc., 13 Jul 2023, https://www.statista.com/statistics/1279324/cee-entrepreneurs-active-in-d2c-sales/
WFDSA, Individuals active in direct-to-consumer (D2C) selling in Central and Eastern European countries from 2020 to 2022 (in 1,000s) Statista, https://www.statista.com/statistics/1279324/cee-entrepreneurs-active-in-d2c-sales/ (last visited July 22, 2024)
Individuals active in direct-to-consumer (D2C) selling in Central and Eastern European countries from 2020 to 2022 (in 1,000s) [Graph], WFDSA, July 13, 2023. [Online]. Available: https://www.statista.com/statistics/1279324/cee-entrepreneurs-active-in-d2c-sales/