In 2024, Localiza – a car rental company headquartered in Belo Horizonte – was the Brazilian brand whose annual brand value increased the most at 90 percent. Supermarket chains and online retailers Pão de Açúcar and Extra rounded up the top three, with growth rates of 65 and 59 percent, respectively. According to the same source, the banking segment was the sector concentrating most of Brazilian brands' value in 2024.
Fastest-growing Brazilian brands worldwide in 2024, by brand value growth rate
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Brand Finance. (May 7, 2024). Fastest-growing Brazilian brands worldwide in 2024, by brand value growth rate [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1279296/brand-value-growth-brazil/
Brand Finance. "Fastest-growing Brazilian brands worldwide in 2024, by brand value growth rate." Chart. May 7, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1279296/brand-value-growth-brazil/
Brand Finance. (2024). Fastest-growing Brazilian brands worldwide in 2024, by brand value growth rate. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1279296/brand-value-growth-brazil/
Brand Finance. "Fastest-growing Brazilian Brands Worldwide in 2024, by Brand Value Growth Rate." Statista, Statista Inc., 7 May 2024, https://www.statista.com/statistics/1279296/brand-value-growth-brazil/
Brand Finance, Fastest-growing Brazilian brands worldwide in 2024, by brand value growth rate Statista, https://www.statista.com/statistics/1279296/brand-value-growth-brazil/ (last visited November 22, 2024)
Fastest-growing Brazilian brands worldwide in 2024, by brand value growth rate [Graph], Brand Finance, May 7, 2024. [Online]. Available: https://www.statista.com/statistics/1279296/brand-value-growth-brazil/