According to a survey by Rakuten Insight on cloud kitchens in Malaysia, 61 percent of respondents stated that they ordered from a cloud kitchen because the menu on offer sounded and looked delicious. In comparison, good reviews and the desire to try something new were the reasons given by 44 percent of respondents respectively on why they ordered from cloud kitchens.
Leading reasons to order from cloud kitchens among consumers in Malaysia as of August 2021
Original question: Have you ordered food from a virtual restaurant or cloud kitchen-only business?
If yes, why did you order from the business? (choose up to 3 answers that apply)
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Rakuten Insight. (November 24, 2021). Leading reasons to order from cloud kitchens among consumers in Malaysia as of August 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1279125/malaysia-reasons-to-order-from-cloud-kitchens/
Rakuten Insight. "Leading reasons to order from cloud kitchens among consumers in Malaysia as of August 2021." Chart. November 24, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1279125/malaysia-reasons-to-order-from-cloud-kitchens/
Rakuten Insight. (2021). Leading reasons to order from cloud kitchens among consumers in Malaysia as of August 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1279125/malaysia-reasons-to-order-from-cloud-kitchens/
Rakuten Insight. "Leading Reasons to Order from Cloud Kitchens among Consumers in Malaysia as of August 2021." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1279125/malaysia-reasons-to-order-from-cloud-kitchens/
Rakuten Insight, Leading reasons to order from cloud kitchens among consumers in Malaysia as of August 2021 Statista, https://www.statista.com/statistics/1279125/malaysia-reasons-to-order-from-cloud-kitchens/ (last visited December 21, 2024)
Leading reasons to order from cloud kitchens among consumers in Malaysia as of August 2021 [Graph], Rakuten Insight, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1279125/malaysia-reasons-to-order-from-cloud-kitchens/
