Uninstall rate of social apps in selected markets 2024

Published by Laura Ceci, Feb 5, 2025

Between August and September 2024, mobile social apps in Indonesia saw an uninstall rate of approximately 78 percent within 30 days after an organic install. Social media apps also presented low stickiness in India, with around 80.28 percent uninstall rate after non-organic downloads. By comparison, users in Germany had a lower mobile social media usage churn, with a 57.24 percent uninstall rate within 30 days after an organic download.

Average uninstall rate of social media apps in selected countries from August to September 2024

CharacteristicOrganicNon-organic
Brazil 67.48% 75.79%
Egypt 67.96% 76.64%
Germany 57.24% 70.95%
India 58.84% 80.28%
Indonesia 78.4% 80.42%
Saudi Arabia 65.75% 73.26%
United Kingdom 65.5% 69.86%
United States 62.8% 66.58%
Showing entries 1 to 8 (8 entries in total)
Created with Highcharts 7.2.2Uninstall rate67.48%67.48%67.96%67.96%57.24%57.24%58.84%58.84%78.4%78.4%65.75%65.75%65.5%65.5%62.8%62.8%75.79%75.79%76.64%76.64%70.95%70.95%80.28%80.28%80.42%80.42%73.26%73.26%69.86%69.86%66.58%66.58%OrganicNon-organicBrazilEgyptGermanyIndiaIndonesiaSaudi ArabiaUnited KingdomUnited States
0%20%40%60%80%100%

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Release date

February 2025

Region

Worldwide

Survey time period

August to September 2024

Special properties

Android only; 2,200 apps and 1.3 billion app installs

Supplementary notes

Within 30 days of an install

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