In October 2020, mobile social apps in Brazil saw an uninstall rate of approximately 70 percent within 30 days after an organic install. Social media apps presented low stickiness also in India, with a 71 percent uninstall rate after non-organic downloads. By comparison, users in the United Kingdom had a lower mobile social media usage churn, with a 45 percent uninstall rate within 30 days after an organic download.
Average uninstall rate of social media apps in selected countries in October 2020
Non-organic uninstall data only available for select markets. According to the source: "The uninstall rate was calculated by dividing the number of uninstalls within 30 days of downloading an app by the total number of installs." "Within 30 days of an install; the numbers represent the average per app; only segments with sufficient scale were displayed."
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AppsFlyer. (January 21, 2021). Average uninstall rate of social media apps in selected countries in October 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1278986/uninstall-rate-social-apps-selected-countries/
AppsFlyer. "Average uninstall rate of social media apps in selected countries in October 2020." Chart. January 21, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1278986/uninstall-rate-social-apps-selected-countries/
AppsFlyer. (2021). Average uninstall rate of social media apps in selected countries in October 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1278986/uninstall-rate-social-apps-selected-countries/
AppsFlyer. "Average Uninstall Rate of Social Media Apps in Selected Countries in October 2020." Statista, Statista Inc., 21 Jan 2021, https://www.statista.com/statistics/1278986/uninstall-rate-social-apps-selected-countries/
AppsFlyer, Average uninstall rate of social media apps in selected countries in October 2020 Statista, https://www.statista.com/statistics/1278986/uninstall-rate-social-apps-selected-countries/ (last visited November 22, 2024)
Average uninstall rate of social media apps in selected countries in October 2020 [Graph], AppsFlyer, January 21, 2021. [Online]. Available: https://www.statista.com/statistics/1278986/uninstall-rate-social-apps-selected-countries/
