Consumer demand in home care products United States 2021

Since late August 2021, consumer demand in home care products as reported by multi-outlet and convenience retailers in the United States was generally high until the last week of October, when demand fell below the baseline of 100. In the week ending November 14, consumer demand in home care products was reported as 93. According to the source, an index level below 100 indicated decline.

Weekly consumer demand level in home care products in retail stores in the United States from August to November 2021, as an index

Characteristic	Demand level as an index
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Release date

November 2021

More information

Region

United States

Survey time period

August 29 to November 14, 2021

Supplementary notes

Indices < 100 = Decline; > 100 = Growth.
The source adds the following information regarding methodology: "The IRI CPG Demand Index™ provides a standard metric for tracking changes in spending on consumer packaged goods. It measures weekly changes in consumer purchases, by dollar sales, against the year-ago period across departments including fixed and random weight products, grocery aisles and retail formats. The IRI CPG Demand Index™ is available for eight U.S. regions and all U.S. states. Key drivers of demand changes namely, trips to the store and basket size (average spend per trip) are also provided. The IRI CPG Demand Index™ is based on the full power of IRI's unparalleled data assets, including daily sales data reported from major chains' daily point-of-sale and e-commerce transactions of reporting retailers nationwide. It is updated daily with projections for the most recent week which are based on a proprietary, fully-automated forecasting solution."

The source did not provide an exact date of release. Date of access is used in this statistic in lieu of date of release.

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