In the United States, Generation X represented the biggest consumer base of Amazon. A study showing purchases over the twelve months ending May 31, 2023 indicated that 34 percent of Amazon's online shoppers were Boomers. Younger shoppers belonging to Gen Z appeared to be the least eager to shop on Amazon, with only seven percent.
Share of Amazon shoppers in the United States as of May 2023, by generation
Generational cohort
Share of shoppers
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Numerator. (January 1, 2024). Share of Amazon shoppers in the United States as of May 2023, by generation [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1278936/amazon-shoppers-by-generation-united-states/
Numerator. "Share of Amazon shoppers in the United States as of May 2023, by generation." Chart. January 1, 2024. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1278936/amazon-shoppers-by-generation-united-states/
Numerator. (2024). Share of Amazon shoppers in the United States as of May 2023, by generation. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1278936/amazon-shoppers-by-generation-united-states/
Numerator. "Share of Amazon Shoppers in The United States as of May 2023, by Generation." Statista, Statista Inc., 1 Jan 2024, https://www.statista.com/statistics/1278936/amazon-shoppers-by-generation-united-states/
Numerator, Share of Amazon shoppers in the United States as of May 2023, by generation Statista, https://www.statista.com/statistics/1278936/amazon-shoppers-by-generation-united-states/ (last visited July 05, 2024)
Share of Amazon shoppers in the United States as of May 2023, by generation [Graph], Numerator, January 1, 2024. [Online]. Available: https://www.statista.com/statistics/1278936/amazon-shoppers-by-generation-united-states/