between August and November 2023, social media apps in the United States saw uninstall rates of approximately 72 percent within 30 days after a non-organic install. Sports betting applications reported uninstall rates of almost 56 percent when being downloaded after interacting with an advert. Family and relationship apps saw the lowest uninstall rate, with only 24 percent uninstalls within 30 days via organic downloads. Uninstall rates across the examined categories were higher in the case of non-organic installs during the examined period.
Average uninstall rate of mobile app categories in the United States from August to November 2023, by install type
Non-organic uninstall data not available for all categories. According to the source: "The uninstall rate was calculated by dividing the number of uninstalls within 30 days of downloading an app by the total number of installs." "Within 30 days of an install; the numbers represent the average per app; only segments with sufficient scale were displayed."
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AppsFlyer. (February 7, 2024). Average uninstall rate of mobile app categories in the United States from August to November 2023, by install type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1278927/uninstall-rate-us-app-categories-by-install/
AppsFlyer. "Average uninstall rate of mobile app categories in the United States from August to November 2023, by install type." Chart. February 7, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1278927/uninstall-rate-us-app-categories-by-install/
AppsFlyer. (2024). Average uninstall rate of mobile app categories in the United States from August to November 2023, by install type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1278927/uninstall-rate-us-app-categories-by-install/
AppsFlyer. "Average Uninstall Rate of Mobile App Categories in The United States from August to November 2023, by Install Type." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1278927/uninstall-rate-us-app-categories-by-install/
AppsFlyer, Average uninstall rate of mobile app categories in the United States from August to November 2023, by install type Statista, https://www.statista.com/statistics/1278927/uninstall-rate-us-app-categories-by-install/ (last visited August 24, 2024)
Average uninstall rate of mobile app categories in the United States from August to November 2023, by install type [Graph], AppsFlyer, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1278927/uninstall-rate-us-app-categories-by-install/