Between July and October 2022, Turkey and Brazil registered the highest uninstall rates of casual mobile gaming apps on Android. Approximately 44 percent of all casual mobile games obtained organically were uninstalled by users in Brazil and Turkey within 30 days from the first download. Casual games that were installed by users after engaging with an advert presented a 42 percent uninstall rate for users in Vietnam. By comparison, the United States reported uninstalling rates of 27 percent and 33 percent for organic and non-organic installs on casual Android gaming apps, respectively.
Average uninstall rate of casual mobile gaming Android apps in selected countries from July 2022 to October 2022, by install type
Characteristic
Organic installs
Non-organic installs
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AppsFlyer. (January 17, 2023). Average uninstall rate of casual mobile gaming Android apps in selected countries from July 2022 to October 2022, by install type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1278896/uninstall-rate-casual-games-selected-countries-by-install/
AppsFlyer. "Average uninstall rate of casual mobile gaming Android apps in selected countries from July 2022 to October 2022, by install type." Chart. January 17, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1278896/uninstall-rate-casual-games-selected-countries-by-install/
AppsFlyer. (2023). Average uninstall rate of casual mobile gaming Android apps in selected countries from July 2022 to October 2022, by install type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1278896/uninstall-rate-casual-games-selected-countries-by-install/
AppsFlyer. "Average Uninstall Rate of Casual Mobile Gaming Android Apps in Selected Countries from July 2022 to October 2022, by Install Type." Statista, Statista Inc., 17 Jan 2023, https://www.statista.com/statistics/1278896/uninstall-rate-casual-games-selected-countries-by-install/
AppsFlyer, Average uninstall rate of casual mobile gaming Android apps in selected countries from July 2022 to October 2022, by install type Statista, https://www.statista.com/statistics/1278896/uninstall-rate-casual-games-selected-countries-by-install/ (last visited July 22, 2024)
Average uninstall rate of casual mobile gaming Android apps in selected countries from July 2022 to October 2022, by install type [Graph], AppsFlyer, January 17, 2023. [Online]. Available: https://www.statista.com/statistics/1278896/uninstall-rate-casual-games-selected-countries-by-install/