Selected Android app categories average uninstall rate in Brazil 2022, by install

Published by
Tiago Bianchi,
Nov 9, 2024
Between July and October 2022, Android shopping apps in Brazil presented a 41 percent uninstall rate when the users first reached them via ad recommendation. apps in this cate 27 percent uninstall rate when coming from organic installs. Organic installs of finance apps on Android reported a 28 percent uninstall rate, while organic installs of entertainment apps reported a 40 percent uninstall rate among Brazilian users in the examined period.

Android mobile apps uninstall rate in selected categories in Brazil from July to October 2022, by install type

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Release date

January 2023

Region

North America, Brazil

Survey time period

July to October, 2022

Special properties

Android only, four billion of app installs with uninstall attribution; 30 days from install

Supplementary notes

According to the source, the data is limited to Android users as uninstall tracking is restricted since the launch of iOS 15.

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Overview

5

Mobile ownership and usage

5

Social media

5

Messengers

3

Gaming

5

Payments

3

Music streaming

5

Shopping

3

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5

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