In the United States, the viewing share of SVOD service Netflix was generally higher during Friday to Monday compared with the average share across the whole week as of January 2021. The study further found that there was a decrease in viewing shares from Tuesday to Thursday, as well as on Saturday at over 34 percent. In contrast, the free ad-supported streaming TV (FAST) platform Pluto TV recorded growth in viewing shares in the middle of a week, while it was declining from Friday to Monday.
Change in viewing of Netflix and Pluto TV compared with the average across a week in the United States as of January 2021, by day
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comScore. (April 29, 2021). Change in viewing of Netflix and Pluto TV compared with the average across a week in the United States as of January 2021, by day [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1278803/viewership-change-netflix-pluto-tv-us/
comScore. "Change in viewing of Netflix and Pluto TV compared with the average across a week in the United States as of January 2021, by day." Chart. April 29, 2021. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1278803/viewership-change-netflix-pluto-tv-us/
comScore. (2021). Change in viewing of Netflix and Pluto TV compared with the average across a week in the United States as of January 2021, by day. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1278803/viewership-change-netflix-pluto-tv-us/
comScore. "Change in Viewing of Netflix and Pluto Tv Compared with The Average across a Week in The United States as of January 2021, by Day." Statista, Statista Inc., 29 Apr 2021, https://www.statista.com/statistics/1278803/viewership-change-netflix-pluto-tv-us/
comScore, Change in viewing of Netflix and Pluto TV compared with the average across a week in the United States as of January 2021, by day Statista, https://www.statista.com/statistics/1278803/viewership-change-netflix-pluto-tv-us/ (last visited January 09, 2025)
Change in viewing of Netflix and Pluto TV compared with the average across a week in the United States as of January 2021, by day [Graph], comScore, April 29, 2021. [Online]. Available: https://www.statista.com/statistics/1278803/viewership-change-netflix-pluto-tv-us/
