Peacock consumption in the U.S. 2021, by frequency

Published by
Julia Stoll,
Sep 9, 2022
According to a survey conducted in the United States in May 2021, 14 percent of subscribers to the over-the-top video streaming service Peacock watched it every day. Over one in four respondents used Peacock several times a week.
Peacock offers three service options. The free version is ad-supported and only a part of the service's content is accessible. To watch the full library, users have to subscribe to Peacock Premium, which is however also advertising-based. For an additional fee, Peacock Premium Plus customers can watch the content without ads.

Frequency of watching Peacock in the United States as of May 2021

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Release date

May 2021

Region

United States

Survey time period

May 19 to 22, 2021

Number of respondents

472 respondents

Age group

18 years and older

Special properties

respondents who currently subscribe to Peacock

Method of interview

Online survey

Supplementary notes

Original question: About how often do you watch the following? Peacock

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Statistics on " Video streaming in the United States "

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Other statistics that may interest you Video streaming in the United States

Overview

8

Subscription video-on-demand

5

Ad-supported video streaming

7

Transactional video-on-demand

4

Hybrid video streaming

5

Virtual multichannel video programming distributors

4

Consumer behavior

6

Content

8

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Topics

Video streaming in the United KingdomVideo streaming in EuropeVideo-on-demand in ItalyPay TV in the United Kingdom (UK)Television industry in the United Kingdom (UK)
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