According to a 2021 survey conducted by Rakuten Insight in South Korea, around 45 percent of 16 to 24 year olds stated that they had not ordered food from ghost or cloud kitchens because they did not know what that was. Other commonly given reasons across all age groups included not trusting food establishments without dine-in options and not wanting to try a new business.
Reasons why people chose not to order from a ghost kitchen in South Korea as of August 2021, by age
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55 years and older
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Original question: "Have you ordered food from a virtual restaurant or cloud kitchen-only business? (i.e. the business does not have a dine-in space and only operates through food delivery apps and cooks its food in a cloud kitchen space). If no, why did you not order food from such a business? (choose up to 3 answers that apply)"
So-called ghost kitchens or cloud kitchens refer to professional cooking establishments that focus solely on preparing delivery-only food, with no options to eat in.
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Rakuten Insight. (November 24, 2021). Reasons why people chose not to order from a ghost kitchen in South Korea as of August 2021, by age [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1278762/south-korea-reasons-to-not-order-from-ghost-kitchens/
Rakuten Insight. "Reasons why people chose not to order from a ghost kitchen in South Korea as of August 2021, by age." Chart. November 24, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1278762/south-korea-reasons-to-not-order-from-ghost-kitchens/
Rakuten Insight. (2021). Reasons why people chose not to order from a ghost kitchen in South Korea as of August 2021, by age. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1278762/south-korea-reasons-to-not-order-from-ghost-kitchens/
Rakuten Insight. "Reasons Why People Chose Not to Order from a Ghost Kitchen in South Korea as of August 2021, by Age." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1278762/south-korea-reasons-to-not-order-from-ghost-kitchens/
Rakuten Insight, Reasons why people chose not to order from a ghost kitchen in South Korea as of August 2021, by age Statista, https://www.statista.com/statistics/1278762/south-korea-reasons-to-not-order-from-ghost-kitchens/ (last visited August 25, 2024)
Reasons why people chose not to order from a ghost kitchen in South Korea as of August 2021, by age [Graph], Rakuten Insight, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1278762/south-korea-reasons-to-not-order-from-ghost-kitchens/