According to a survey on mobile apps conducted by Rakuten Insight in September 2021, 59 percent of respondents in the Philippines stated that they have not purchased an app before. The same survey revealed that the primary reason for not purchasing a smartphone application was because the free version of the app had everything they needed.
Share of users who purchased smartphone apps before in the Philippines as of September 2021
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Rakuten Insight. (November 24, 2021). Share of users who purchased smartphone apps before in the Philippines as of September 2021 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1278677/philippines-mobile-app-purchase-share/
Rakuten Insight. "Share of users who purchased smartphone apps before in the Philippines as of September 2021." Chart. November 24, 2021. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1278677/philippines-mobile-app-purchase-share/
Rakuten Insight. (2021). Share of users who purchased smartphone apps before in the Philippines as of September 2021. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1278677/philippines-mobile-app-purchase-share/
Rakuten Insight. "Share of Users Who Purchased Smartphone Apps before in The Philippines as of September 2021." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1278677/philippines-mobile-app-purchase-share/
Rakuten Insight, Share of users who purchased smartphone apps before in the Philippines as of September 2021 Statista, https://www.statista.com/statistics/1278677/philippines-mobile-app-purchase-share/ (last visited January 04, 2025)
Share of users who purchased smartphone apps before in the Philippines as of September 2021 [Graph], Rakuten Insight, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1278677/philippines-mobile-app-purchase-share/
