Results from the Global Consumer Survey Special "E-Commerce", conducted in September 2023, reveal that digital shoppers' preference for local and small e-commerce websites is generally low across the world. Among the eight countries surveyed, India shows the highest share of online purchasers who prefer to buy from local and small traders' own websites, at 23 percent. On the other end, only 11 percent of French buyers said the same.
Share of online purchasers who prefer to buy from local and small traders' own websites in selected countries worldwide in 2023
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Share of online purchasers who prefer to buy from local and small traders' own websites in selected countries worldwide in 2023
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Original question: 'Which of the following statements about social media, marketplaces and other eCommerce trends do you agree with? I prefer to go to local and small traders' own websites'.
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Statista. (October 5, 2023). Share of online purchasers who prefer to buy from local and small traders' own websites in selected countries worldwide in 2023 [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/forecasts/1278574/online-shoppers-preference-local-small-traders-websites
Statista. "Share of online purchasers who prefer to buy from local and small traders' own websites in selected countries worldwide in 2023." Chart. October 5, 2023. Statista. Accessed April 03, 2025. https://www.statista.com/forecasts/1278574/online-shoppers-preference-local-small-traders-websites
Statista. (2023). Share of online purchasers who prefer to buy from local and small traders' own websites in selected countries worldwide in 2023. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/forecasts/1278574/online-shoppers-preference-local-small-traders-websites
Statista. "Share of Online Purchasers Who Prefer to Buy from Local and Small Traders' Own Websites in Selected Countries Worldwide in 2023." Statista, Statista Inc., 5 Oct 2023, https://www.statista.com/forecasts/1278574/online-shoppers-preference-local-small-traders-websites
Statista, Share of online purchasers who prefer to buy from local and small traders' own websites in selected countries worldwide in 2023 Statista, https://www.statista.com/forecasts/1278574/online-shoppers-preference-local-small-traders-websites (last visited April 03, 2025)
Share of online purchasers who prefer to buy from local and small traders' own websites in selected countries worldwide in 2023 [Graph], Statista, October 5, 2023. [Online]. Available: https://www.statista.com/forecasts/1278574/online-shoppers-preference-local-small-traders-websites
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