Frequency of using Apple TV+ in the U.S. 2022, by gender

Published by
Julia Stoll,
Dec 1, 2023
According to a survey conducted in the United States in November 2022, 20 percent of respondents watched Apple TV Plus at all during the month prior to the survey, while daily use stood at five percent. Men are more likely to use the streaming service than women.
Apple TV+ is a subscription video-on-demand (SVOD) service owned by Apple which features Apple original series, movies, and TV shows.

Frequency of watching Apple TV Plus in the past month in the United States in 2022, by gender

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Release date

November 2022

Region

United States

Survey time period

November 2 to 4, 2022

Number of respondents

2,210 respondents

Age group

18 years and older

Method of interview

Online interview

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Statistics on " Subscription video-on-demand market in the United States "

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Overview

8

Content

6

Platforms

8

Demographics

7

User behavior

8

Churn

5

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Topics

Video streaming in the United KingdomVideo streaming in EuropeVideo-on-demand in ItalyPay TV in the United Kingdom (UK)Television industry in the United Kingdom (UK)
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