Frequency of using Paramount+ with ads in the U.S. 2022, by gender

Published by
Julia Stoll,
Dec 1, 2023
A survey conducted in the United States in November 2022 found that eight percent of Americans watched the Paramount Plus option with ads every day. Furthermore, the survey showed that male respondents were slightly more inclined to both every day use as well as overall use of this streaming option.
Paramount+ is a video-on-demand streaming service owned and run by Paramount Global (formerly ViacomCBS).

Frequency of watching Paramount Plus with ads in the United States in November 2022, by gender

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Release date

November 2022

Region

United States

Survey time period

November 2 to 4, 2022

Number of respondents

2,210 respondents

Age group

18 years and older

Method of interview

Online survey

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Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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