According to a survey conducted in July 2021, Facebook was the the most popular social media platform in Ukraine, used by over 60 percent of the survey participants. Measuring at 46 percent, YouTube was the second-leading social network in the country. The share of users of Vkontakte (VK), Odnoklassniki (Ok.ru), LinkedIn, and TikTok did not exceed five percent.
Share of users of selected social media platforms in Ukraine in July 2021
The survey was conducted in 24 regions of Ukraine and the city of Kyiv, excluding the Autonomous Republic of Crimea, Sevastopol, uncontrolled territories of Donetsk, and Lugansk regions.
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Research & Branding Group. (August 1, 2021). Share of users of selected social media platforms in Ukraine in July 2021 [Graph]. In Statista. Retrieved November 16, 2024, from https://www.statista.com/statistics/1278407/most-popular-social-media-ukraine/
Research & Branding Group. "Share of users of selected social media platforms in Ukraine in July 2021." Chart. August 1, 2021. Statista. Accessed November 16, 2024. https://www.statista.com/statistics/1278407/most-popular-social-media-ukraine/
Research & Branding Group. (2021). Share of users of selected social media platforms in Ukraine in July 2021. Statista. Statista Inc.. Accessed: November 16, 2024. https://www.statista.com/statistics/1278407/most-popular-social-media-ukraine/
Research & Branding Group. "Share of Users of Selected Social Media Platforms in Ukraine in July 2021." Statista, Statista Inc., 1 Aug 2021, https://www.statista.com/statistics/1278407/most-popular-social-media-ukraine/
Research & Branding Group, Share of users of selected social media platforms in Ukraine in July 2021 Statista, https://www.statista.com/statistics/1278407/most-popular-social-media-ukraine/ (last visited November 16, 2024)
Share of users of selected social media platforms in Ukraine in July 2021 [Graph], Research & Branding Group, August 1, 2021. [Online]. Available: https://www.statista.com/statistics/1278407/most-popular-social-media-ukraine/
