According to a survey conducted in July 2021, Facebook was the the most popular social media platform in Ukraine, used by over 60 percent of the survey participants. Measuring at 46 percent, YouTube was the second-leading social network in the country. The share of users of Vkontakte (VK), Odnoklassniki (Ok.ru), LinkedIn, and TikTok did not exceed five percent.
Share of users of selected social media platforms in Ukraine in July 2021
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Share of respondents
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The survey was conducted in 24 regions of Ukraine and the city of Kyiv, excluding the Autonomous Republic of Crimea, Sevastopol, uncontrolled territories of Donetsk, and Lugansk regions.
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Research & Branding Group. (August 1, 2021). Share of users of selected social media platforms in Ukraine in July 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1278407/most-popular-social-media-ukraine/
Research & Branding Group. "Share of users of selected social media platforms in Ukraine in July 2021." Chart. August 1, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1278407/most-popular-social-media-ukraine/
Research & Branding Group. (2021). Share of users of selected social media platforms in Ukraine in July 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1278407/most-popular-social-media-ukraine/
Research & Branding Group. "Share of Users of Selected Social Media Platforms in Ukraine in July 2021." Statista, Statista Inc., 1 Aug 2021, https://www.statista.com/statistics/1278407/most-popular-social-media-ukraine/
Research & Branding Group, Share of users of selected social media platforms in Ukraine in July 2021 Statista, https://www.statista.com/statistics/1278407/most-popular-social-media-ukraine/ (last visited July 22, 2024)
Share of users of selected social media platforms in Ukraine in July 2021 [Graph], Research & Branding Group, August 1, 2021. [Online]. Available: https://www.statista.com/statistics/1278407/most-popular-social-media-ukraine/