In 2021, Argentine e-commerce giant Mercado Libre was named the most effective Latin American brand in the realm of advertising, having accumulated 52.1 points in the presented effectiveness ranking. Colombian beer brand Poker ranked second with 44.2 points, while also ranking seventh among the most valuable beer brands in Latin America in 2020. Telecommunications provider Claro, a part of Mexico's América Móvil telecom group, followed with 35.8 points.
Most effective Latin American brands in advertising in 2021
(index score)
The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2022 rankings reflect the results of award shows that ran in 2021)."
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WARC. (March 18, 2022). Most effective Latin American brands in advertising in 2021 (index score) [Graph]. In Statista. Retrieved November 16, 2024, from https://www.statista.com/statistics/1278394/most-effective-brands-latin-america/
WARC. "Most effective Latin American brands in advertising in 2021 (index score)." Chart. March 18, 2022. Statista. Accessed November 16, 2024. https://www.statista.com/statistics/1278394/most-effective-brands-latin-america/
WARC. (2022). Most effective Latin American brands in advertising in 2021 (index score). Statista. Statista Inc.. Accessed: November 16, 2024. https://www.statista.com/statistics/1278394/most-effective-brands-latin-america/
WARC. "Most Effective Latin American Brands in Advertising in 2021 (Index Score)." Statista, Statista Inc., 18 Mar 2022, https://www.statista.com/statistics/1278394/most-effective-brands-latin-america/
WARC, Most effective Latin American brands in advertising in 2021 (index score) Statista, https://www.statista.com/statistics/1278394/most-effective-brands-latin-america/ (last visited November 16, 2024)
Most effective Latin American brands in advertising in 2021 (index score) [Graph], WARC, March 18, 2022. [Online]. Available: https://www.statista.com/statistics/1278394/most-effective-brands-latin-america/
