In 2021, more than eight in 10 video watchers in the United States aged between 18 and 24 years watched videos on YouTube. Among U.S. audiences aged 25 and above, YouTube viewership was 68 percent. Instagram, which introduced its video feature Instagram Reels in August 2020, saw 66 percent of video audiences aged between 18 and 24 years watch video content on the platform in the examined period.
Share of online audiences in the United States who watched videos on selected social media platforms in 2021, by age group
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Activate. (October 20, 2021). Share of online audiences in the United States who watched videos on selected social media platforms in 2021, by age group [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1278341/social-video-usage-us-by-age/
Activate. "Share of online audiences in the United States who watched videos on selected social media platforms in 2021, by age group." Chart. October 20, 2021. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1278341/social-video-usage-us-by-age/
Activate. (2021). Share of online audiences in the United States who watched videos on selected social media platforms in 2021, by age group. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1278341/social-video-usage-us-by-age/
Activate. "Share of Online Audiences in The United States Who Watched Videos on Selected Social Media Platforms in 2021, by Age Group." Statista, Statista Inc., 20 Oct 2021, https://www.statista.com/statistics/1278341/social-video-usage-us-by-age/
Activate, Share of online audiences in the United States who watched videos on selected social media platforms in 2021, by age group Statista, https://www.statista.com/statistics/1278341/social-video-usage-us-by-age/ (last visited October 31, 2024)
Share of online audiences in the United States who watched videos on selected social media platforms in 2021, by age group [Graph], Activate, October 20, 2021. [Online]. Available: https://www.statista.com/statistics/1278341/social-video-usage-us-by-age/
