According to a 2021 survey conducted by Rakuten Insight in South Korea, around 54 percent of women who had ordered delivery food from a ghost or cloud kitchens stated that they did so because the offered menu looked good. This was also the most commonly stated reason among male respondents. Other common reasons were good reviews and cheaper prices for similar dishes compared to other companies.
Reasons why customers ordered from a ghost kitchen in South Korea as of August 2021, by gender
Original question: "Have you ordered food from a virtual restaurant or cloud kitchen-only business? If yes, why did you order from the business?"
So-called ghost kitchens or cloud kitchens refer to professional cooking establishments that focus solely on preparing delivery-only food, with no options to dine in.
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Rakuten Insight. (November 24, 2021). Reasons why customers ordered from a ghost kitchen in South Korea as of August 2021, by gender [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1278278/south-korea-reasons-to-order-from-ghost-kitchens-by-gender/
Rakuten Insight. "Reasons why customers ordered from a ghost kitchen in South Korea as of August 2021, by gender." Chart. November 24, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1278278/south-korea-reasons-to-order-from-ghost-kitchens-by-gender/
Rakuten Insight. (2021). Reasons why customers ordered from a ghost kitchen in South Korea as of August 2021, by gender. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1278278/south-korea-reasons-to-order-from-ghost-kitchens-by-gender/
Rakuten Insight. "Reasons Why Customers Ordered from a Ghost Kitchen in South Korea as of August 2021, by Gender." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1278278/south-korea-reasons-to-order-from-ghost-kitchens-by-gender/
Rakuten Insight, Reasons why customers ordered from a ghost kitchen in South Korea as of August 2021, by gender Statista, https://www.statista.com/statistics/1278278/south-korea-reasons-to-order-from-ghost-kitchens-by-gender/ (last visited November 23, 2024)
Reasons why customers ordered from a ghost kitchen in South Korea as of August 2021, by gender [Graph], Rakuten Insight, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1278278/south-korea-reasons-to-order-from-ghost-kitchens-by-gender/