Characteristics of impulse buyers in Poland 2021

Published by Małgorzata Puzio, Sep 6, 2023
According to the source, 53 percent of Poles made impulse purchases of at least 500 zloty in 2021. This kind of expensive and unplanned shopping was more common among men than women. Moreover, six in 10 Poles aged between 35 and 44 years old were most likely to impulse buy.

Characteristics of people who make impulse purchases in Poland in 2021

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Sources

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Release date

November 2021

Region

Poland

Survey time period

October 1-4, 2021

Number of respondents

1,071 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Impulse purchases of at least 500 PLN.

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