Frequency of using Amazon Prime Video in the U.S. 2022, by gender

Published by
Julia Stoll,
Nov 30, 2023
According to a survey conducted in the United States in November 2022, around 15 percent of respondents watched the subscription video-on-demand (SVOD) platform Amazon Prime Video every day in the month prior to the survey. The share of daily viewers is equally large among male and female users. By contrast, almost half of the respondents (46 percent) stated to not have used the streaming service at all.

Frequency of watching Amazon Prime Video in the past month in the United States in 2022, by gender

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Release date

November 2022

Region

United States

Survey time period

November 2 to 4, 2022

Number of respondents

2,210 respondents

Age group

18 years and older

Special properties

respondents who currently subscribe to Amazon Prime Video

Method of interview

Online survey

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Penetration rates of leading services

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Penetration rates of leading services by age group

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Average consumption times

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User behavior

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