In May 2022, 33 percent of surveyed adults in the United States reported that they had a somewhat favorable opinion of Instagram, whilst 16 percent said that they had a very favorable opinion of the social media platform. Furthermore, nine percent stated that they had a very unfavorable opinion of Instagram.
Share of adults in the United States who have a favorable impression of Instagram as of May 2022
Characteristic
Share of respondents
Very favorable
16%
Somewhat favorable
33%
Somewhat unfavorable
14%
Very unfavorable
9%
Heard of, no opinion
26%
Never heard of
3%
Created with Highcharts 7.2.2Share of respondents16%16%33%33%14%14%9%9%26%26%3%3%Very favorableSomewhat favorableSomewhat unfavorableVery unfavorableHeard of, no opinionNever heard of
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Morning Consult. (May 10, 2022). Share of adults in the United States who have a favorable impression of Instagram as of May 2022 [Graph]. In Statista. Retrieved February 23, 2025, from https://www.statista.com/statistics/1278158/united-states-adults-favorable-opinion-instagram/
Morning Consult. "Share of adults in the United States who have a favorable impression of Instagram as of May 2022." Chart. May 10, 2022. Statista. Accessed February 23, 2025. https://www.statista.com/statistics/1278158/united-states-adults-favorable-opinion-instagram/
Morning Consult. (2022). Share of adults in the United States who have a favorable impression of Instagram as of May 2022. Statista. Statista Inc.. Accessed: February 23, 2025. https://www.statista.com/statistics/1278158/united-states-adults-favorable-opinion-instagram/
Morning Consult. "Share of Adults in The United States Who Have a Favorable Impression of Instagram as of May 2022." Statista, Statista Inc., 10 May 2022, https://www.statista.com/statistics/1278158/united-states-adults-favorable-opinion-instagram/
Morning Consult, Share of adults in the United States who have a favorable impression of Instagram as of May 2022 Statista, https://www.statista.com/statistics/1278158/united-states-adults-favorable-opinion-instagram/ (last visited February 23, 2025)
Share of adults in the United States who have a favorable impression of Instagram as of May 2022 [Graph], Morning Consult, May 10, 2022. [Online]. Available: https://www.statista.com/statistics/1278158/united-states-adults-favorable-opinion-instagram/
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