A study conducted in September 2021 found that, against a baseline of all U.S. shoppers (index level=100), consumers in the Northeast were the least interested in shopping on Thanksgiving Day as part of the Black Friday/Cyber Weekend special sales. Consumers in the Southern regions were more likely to shop on this day, registering an index level of 104.
Consumer interest in shopping on Thanksgiving Day in the United States in 2021, by region
(as an index)
Characteristic
Thanksgiving Day shopping interest as an index
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To the question: "This year, where do you plan to shop for special sales/deals the weekend of Black Friday/Cyber Monday?" Figures show those who responded with Thanksgiving Day.
The source does not provide the age of respondents or the type of survey conducted.
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Numerator. (October 6, 2021). Consumer interest in shopping on Thanksgiving Day in the United States in 2021, by region (as an index) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1278143/thanksgiving-day-shoppers-united-states/
Numerator. "Consumer interest in shopping on Thanksgiving Day in the United States in 2021, by region (as an index)." Chart. October 6, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1278143/thanksgiving-day-shoppers-united-states/
Numerator. (2021). Consumer interest in shopping on Thanksgiving Day in the United States in 2021, by region (as an index). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1278143/thanksgiving-day-shoppers-united-states/
Numerator. "Consumer Interest in Shopping on Thanksgiving Day in The United States in 2021, by Region (as An Index)." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/1278143/thanksgiving-day-shoppers-united-states/
Numerator, Consumer interest in shopping on Thanksgiving Day in the United States in 2021, by region (as an index) Statista, https://www.statista.com/statistics/1278143/thanksgiving-day-shoppers-united-states/ (last visited August 25, 2024)
Consumer interest in shopping on Thanksgiving Day in the United States in 2021, by region (as an index) [Graph], Numerator, October 6, 2021. [Online]. Available: https://www.statista.com/statistics/1278143/thanksgiving-day-shoppers-united-states/