A study conducted in September 2021 found that, against a baseline of all U.S. shoppers (index level=100), consumers in the Northeast were the least interested in shopping on Thanksgiving Day as part of the Black Friday/Cyber Weekend special sales. Consumers in the Southern regions were more likely to shop on this day, registering an index level of 104.
Consumer interest in shopping on Thanksgiving Day in the United States in 2021, by region
(as an index)
To the question: "This year, where do you plan to shop for special sales/deals the weekend of Black Friday/Cyber Monday?" Figures show those who responded with Thanksgiving Day.
The source does not provide the age of respondents or the type of survey conducted.
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Numerator. (October 6, 2021). Consumer interest in shopping on Thanksgiving Day in the United States in 2021, by region (as an index) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1278143/thanksgiving-day-shoppers-united-states/
Numerator. "Consumer interest in shopping on Thanksgiving Day in the United States in 2021, by region (as an index)." Chart. October 6, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1278143/thanksgiving-day-shoppers-united-states/
Numerator. (2021). Consumer interest in shopping on Thanksgiving Day in the United States in 2021, by region (as an index). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1278143/thanksgiving-day-shoppers-united-states/
Numerator. "Consumer Interest in Shopping on Thanksgiving Day in The United States in 2021, by Region (as An Index)." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/1278143/thanksgiving-day-shoppers-united-states/
Numerator, Consumer interest in shopping on Thanksgiving Day in the United States in 2021, by region (as an index) Statista, https://www.statista.com/statistics/1278143/thanksgiving-day-shoppers-united-states/ (last visited November 22, 2024)
Consumer interest in shopping on Thanksgiving Day in the United States in 2021, by region (as an index) [Graph], Numerator, October 6, 2021. [Online]. Available: https://www.statista.com/statistics/1278143/thanksgiving-day-shoppers-united-states/
