Impact of Black Friday mobile ads on purchase decisions in Mexico 2021

Published by
Julia Faria,
Jan 6, 2023
During a survey fielded in Brazil in the third quarter of 2021, 44 percent of respondents stated that mobile ads they saw during the Black Friday/Cyber Monday period influenced their purchase decisions. Roughly three percent of respondents said that the ads were the only reason they made a purchase.

Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Mexico as of 3rd quarter 2021

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Release date

October 2021

Region

Mexico

Survey time period

Q3 2021

Supplementary notes

The source does not provide information about survey methodology.

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Digital media

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Marketers perspective

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Consumer insights

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Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesDigital advertising in the U.S.
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