During a survey fielded in Brazil in the third quarter of 2021, 60.2 percent of respondents stated that mobile ads they saw during the Black Friday/Cyber Monday period influenced their purchase decisions. Nearly six percent of respondents said that the ads were the only reason they made a purchase.
Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Brazil as of 3rd quarter 2021
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AdColony. (October 25, 2021). Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Brazil as of 3rd quarter 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1278107/impact-mobile-ads-purchase-decisions-brazil/
AdColony. "Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Brazil as of 3rd quarter 2021." Chart. October 25, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1278107/impact-mobile-ads-purchase-decisions-brazil/
AdColony. (2021). Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Brazil as of 3rd quarter 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1278107/impact-mobile-ads-purchase-decisions-brazil/
AdColony. "Impact of Black Friday/Cyber Monday Period Mobile Advertising on Purchase Decisions in Brazil as of 3rd Quarter 2021." Statista, Statista Inc., 25 Oct 2021, https://www.statista.com/statistics/1278107/impact-mobile-ads-purchase-decisions-brazil/
AdColony, Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Brazil as of 3rd quarter 2021 Statista, https://www.statista.com/statistics/1278107/impact-mobile-ads-purchase-decisions-brazil/ (last visited December 22, 2024)
Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Brazil as of 3rd quarter 2021 [Graph], AdColony, October 25, 2021. [Online]. Available: https://www.statista.com/statistics/1278107/impact-mobile-ads-purchase-decisions-brazil/
