During a survey fielded in Europe, the Middle East, and Africa (EMEA) in the third quarter of 2022, 44 percent of respondents stated that mobile ads they saw during the Black Friday/Cyber Monday period influenced their purchase decisions. Sixteen percent of respondents said that the ads were the only reason they made a purchase.
Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Digital Turbine. (October 26, 2022). Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1278098/impact-mobile-ads-purchase-decisions-emea/
Digital Turbine. "Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2022." Chart. October 26, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1278098/impact-mobile-ads-purchase-decisions-emea/
Digital Turbine. (2022). Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1278098/impact-mobile-ads-purchase-decisions-emea/
Digital Turbine. "Impact of Black Friday/Cyber Monday Period Mobile Advertising on Purchase Decisions in Europe, The Middle East and Africa (Emea) as of 3rd Quarter 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1278098/impact-mobile-ads-purchase-decisions-emea/
Digital Turbine, Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2022 Statista, https://www.statista.com/statistics/1278098/impact-mobile-ads-purchase-decisions-emea/ (last visited July 22, 2024)
Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2022 [Graph], Digital Turbine, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1278098/impact-mobile-ads-purchase-decisions-emea/
