Impact of Black Friday mobile ads on purchase decisions in EMEA 2022

Published by Statista Research Department, Dec 7, 2023
During a survey fielded in Europe, the Middle East, and Africa (EMEA) in the third quarter of 2022, 44 percent of respondents stated that mobile ads they saw during the Black Friday/Cyber Monday period influenced their purchase decisions. Sixteen percent of respondents said that the ads were the only reason they made a purchase.

Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2022

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Release date

October 2022

Region

Africa, Europe, MENA

Survey time period

Q3 2022

Supplementary notes

The source does not provide information about survey methodology.

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Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesDigital advertising in the U.S.
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