Impact of adjacency to news on ad perception in the U.S. 2021, by news genre

Published by Statista Research Department, Feb 15, 2023
During a 2021 survey carried out in the United States, it was found that adjacency to hard news content lifted brand favorability by six percent compared to non-news content, whereas in case of sports news, the favorability was lifted by eight percent. Among the news genres, entertainment news lifted purchase intent the most.

Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

November 2021

Region

United States

Survey time period

as of November 2021

Method of interview

Online panel

Supplementary notes

Sample sizes:
entertainment: exposed n=613, control n=613,
sports: exposed n=633, control n=633,
human interest: exposed n=594, control n=594,
race and culture: exposed n=587, control n=587,
politics: exposed n=933, control n=933,
hard news: exposed n=921, control n=921.
The source does not provide a date of survey, the date provided is the release date.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Brand safety "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Brand safety

Marketer insights

5

Consumer insights

8

Metrics

6

Online news properties

4

Further Content: You might find this interesting as well

Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.