During a 2021 survey carried out in the United States, it was found that adjacency to hard news content lifted brand favorability by six percent compared to non-news content, whereas in case of sports news, the favorability was lifted by eight percent. Among the news genres, entertainment news lifted purchase intent the most.
Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre
News genre
Brand favorability
Research intent
Purchase intent
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Sample sizes:
entertainment: exposed n=613, control n=613,
sports: exposed n=633, control n=633,
human interest: exposed n=594, control n=594,
race and culture: exposed n=587, control n=587,
politics: exposed n=933, control n=933,
hard news: exposed n=921, control n=921.
The source does not provide a date of survey, the date provided is the release date.
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Magna, & Walt Disney. (November 2, 2021). Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1278070/ad-adjacency-news-impact-usa/
Magna, und Walt Disney. "Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre." Chart. November 2, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1278070/ad-adjacency-news-impact-usa/
Magna, Walt Disney. (2021). Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1278070/ad-adjacency-news-impact-usa/
Magna, and Walt Disney. "Impact of Adjacency to News Content on Digital Advertising Perception among Consumers in The United States as of November 2021, by News Genre." Statista, Statista Inc., 2 Nov 2021, https://www.statista.com/statistics/1278070/ad-adjacency-news-impact-usa/
Magna & Walt Disney, Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre Statista, https://www.statista.com/statistics/1278070/ad-adjacency-news-impact-usa/ (last visited July 22, 2024)
Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre [Graph], Magna, & Walt Disney, November 2, 2021. [Online]. Available: https://www.statista.com/statistics/1278070/ad-adjacency-news-impact-usa/