Impact of adjacency to news on ad perception in the U.S. 2021, by news genre

Published by Statista Research Department, Feb 15, 2023
During a 2021 survey carried out in the United States, it was found that adjacency to hard news content lifted brand favorability by six percent compared to non-news content, whereas in case of sports news, the favorability was lifted by eight percent. Among the news genres, entertainment news lifted purchase intent the most.

Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre

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Sources

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Release date

November 2021

Region

United States

Survey time period

as of November 2021

Method of interview

Online panel

Supplementary notes

Sample sizes:
entertainment: exposed n=613, control n=613,
sports: exposed n=633, control n=633,
human interest: exposed n=594, control n=594,
race and culture: exposed n=587, control n=587,
politics: exposed n=933, control n=933,
hard news: exposed n=921, control n=921.
The source does not provide a date of survey, the date provided is the release date.

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